Q You are a new data analyst for Remington's restaurant. You look around at the other new data analysts in this course, and with Remington, and you begin to panic. Yet, as part of your job, you read chapter 11 of your text. You try to gain courage and then complete Discussion Question #8 at the end of the chapter, for the other new analysts of the restaurant: • Specifically, review the Marketing Research in Action case for this chapter. There were three restaurant competitors – Remington’s, Outback, and Longhorn. Results for a one-way ANOVA of the restaurant image variables were provided. Now, run post-hoc ANOVA follow-up tests to see where the group differences are. Make recommendations for new marketing strategies for Reminton’s compared to the competition. • Be sure to show what your post-hoc ANOVA test results indicated along with your recommendations. (Please include the specifics of your post-hoc print-out findings, including levels of statistical significance, in your post.) • Post your original response, then respond to AT LEAST two of your classmate’s posts. Note similarities and differences between your recommendation and theirs. Post questions/comments that would be helpful to developing marketing strategy for Remington's. Remington Data for Analyses: RemingtonsMRIA_4e-2.sav Overview Comments. Look at the Remington Steakhouse survey in Exhibit 11.9. The statements, 1-6, are the “importance” of different restaurant qualities, and the statements, 7-13, are individuals’ perceptions about how well the restaurant does on the qualities. Some individuals view both sets of variables to constitute image, and others just view questions’ 7-12 to deal with image. I do not care which position you have, and examine either variables’ 1-12, or variables’ 7-12. The corresponding variables, in the SPSS data set, are coded, X1-X12. You will want to compare these variables with the restaurant that consumers are most familiar with, or X_4. This variable, X_4, is also on the survey and individuals might respond with 1 (Outback), 2 (Longhorn), or 3 (Remington’s). Calculating Anova and Post Hoc "Scheffe" Test, Using SPSS: For this forum you are going to want to run a one-way ANOVA . If you are using SPSS: when you are setting up your one-way ANOVA, you will want to click on "post-hoc" and select "Scheffe." Specifically, click Analyze -> Compare Means -> One Way ANOVA -> click Post Hoc (and select the Scheffe option). Then, the means will be calculated for each of the different variables in each group. Then, what do you put in the box that opens? Dependent Variable (s): Enter the image variables in "Dependent Variables" that you wish to examine. These variables might range from X1 to X12. Factor: this represents the groups of respondents that you using to compare variables. For example, X_4, here, represents the groups of individuals who are most aware of each restaurant. Calculating ANOVA and Post Hoc "Scheffe" Test, Using PSPP: Click Analyze -> Compare Means -> One Way ANOVA -> click Post Hoc (and select the Scheffe option [if you can not find Post Hoc in the bottom part of this box, please read the document below]). While you are at it, please checkmark Descriptives at the bottom part of the box, too. Then, the means will be calculated for each of the different variables in each group. Then, what do you put in the box that opens? Dependent Variable (s): Enter the image variables in "Dependent Variables" that you wish to examine. These variables might range from X1 to X12. Factor: this represents the groups of respondents that you using to compare variables. For example, X_4, here, represents the groups of individuals who are most aware of each restaurant. If you can not see the phrase, Post Hoc, near the bottom of the box, then please read: ifyoucannotfind_posthoc-1.docx --------------- Show the other data analysts insight for this post!! What if you do not know what to do? Go to Outback Steakhouse and ask? The employees might think that you mean, see the Chef, not see the "Scheffe." Instead: Course Secret Marketing Research "Help" Button Respond, not to the "Scheffe," or even a chef, but to a couple of others too with quality responses!!